
Explore Q1 2023 mobile growth through the lens of UA Brand Efficiency 🔍
In this first-of-its-kind framework, apps are ranked by the ratio of App Installs to Brand Power. Through this filter, you will learn:
- Which apps are overachieving UA potential
- How the lesser-known apps - Transcenders - are outperforming the apps of leading brands
- The common strategies that Transcenders and Leaders use to execute efficient campaigns
Brand Power puts an app in the big leagues. The BRAG Box levels the playing field ➡️


Transcender strategies explained
Learn how Tubi, Temu, Hopper, and other Top BRAG-gers used these 4 strategies to outperform their brand power in Q1 2023 💪
The case studies inside are packed with mobile Competitive Intelligence ideas. Gain insights into:
- The channel Peacock TV is outspending other Streaming Video apps on
- The user engagement tactic the 10 Shopping BRAG-gers have in common
- How Travel companies can build relationships using their apps as loyalty program headquarters
- And more!

