![BRAG Logo White 1 BRAG Logo White 1](https://digitalturbine.apptopia.com/hs-fs/hubfs/6M%20Theme/BRAG%20Logo%20White%201.png?width=472&height=244&name=BRAG%20Logo%20White%201.png)
How Brand Building Affects Key Issues Facing Mobile App Industries
![Image2](https://digitalturbine.apptopia.com/hs-fs/hubfs/Image2.png?width=155&height=50&name=Image2.png)
Brand Enables Innovation
Apps can follow the leader in latest tech, but it's not all that matters
Every category of apps is facing an evolution quest – from the content and consolidation Streaming wars to Fintech's race to super-app status. In the second edition of BRAG, we evaluate the role brand strength and brand equity play for Fintech, Streaming Entertainment, Quick-Service Restaurants, Shopping, and News apps.
![BRAG Power Finance BRAG Power Finance](https://digitalturbine.apptopia.com/hubfs/6M%20Theme/BRAG%20Power%20Finance.png)
![BRAG FINANCE FULL MKT@2x BRAG FINANCE FULL MKT@2x](https://digitalturbine.apptopia.com/hubfs/BRAG%20FINANCE%20FULL%20MKT@2x.png)
Brand's Flywheel Effect
Find out which brands drive performance beyond the download to advance in these industry challenges:
- FINTECH: Who is best positioned to become a super app?
- STREAMING: Who is built to survive in a content and consolidation war?
- QSR: Who is rebuilding their consumer relationships in a post food delivery app world dominated by DoorDash and UberEats?
- SHOPPING: Who is trending up as discretionary spending has gone down?
- NEWS: Why news publisher app brands don’t matter that much and never will on mobile phones.
![BRAG Finance BRAG Finance](https://digitalturbine.apptopia.com/hubfs/6M%20Theme/BRAG%20Finance.png)