The BRAG Index
Leaders and laggards in a brand-centric world.
Measuring "Brand-Relative App Growth" (BRAG), this report identifies the brands delivering installs beyond expectations, and how they did it.
What is BRAG-worthy?
The Transcenders
Lesser-known apps that outperformed category leaders.
The Leaders
Popular brands that had better user growth relative to peers with similar brand power.
The Builders
Up-and-coming brands building awareness and mobile growth.
The Blushers
Well-known brands that had lower user growth relative to peers with similar brand power.
How BRAG-worthy brands reached target audiences
Transcender Chick-fil-A's installs spiked on the days that the Tampa Bay Lightning won, thanks to a partnership with the NHL team.
The game day promotion offered a free chicken sandwich to fans following a game win. All they had to do was download the app and turn on location services. By marketing the UA promotion at games, Chick-fil-A also boosted its brand. Win-win.
Industries included
Music & Audio
Health & Fitness
Streaming
Fintech News
Food & Drink
Retail
Find out how they stack up?
Download the BRAG Index
